We built Gomorrah around five tenets that prioritize people and planet.

  • The belief that clothes are investments that are to be lived in, cared for, and kept out of landfills
  • The idea that true luxury garments, as defined by materials and construction (not brand equity), don't have to come at an unreasonably high costs and should be accessible to everyone
  • The duty to educate our customer base on the deleterious effects of traditional garment making and fast fashion
  • The importance of not placing undue stress on the environment in the interest of business and product
  • The responsibility to have a clear cut philanthropic plan that serves to help to maintain and/or restore the planet's natural resources